Why Amethyst is the Stone of the Moment For Millennials

With large sizes at strong values, the purple quartz is surging in popularity.

Janelle Monáe’s a fan. So is Brie Larson. Amethysts are an increasingly popular jewelry option, especially among price-conscious millennials, The New York Post reports. According to the article, numerous celebs have been spotted on red carpets wearing the gemstone, and its “competitive price point also affords hip jewelers the freedom to create more experimental, envelope-pushing designs without breaking the bank.” Brooklyn designer Erica Weiner uses them in pendants and earrings. “Every time I post an amethyst piece on Instagram, it sells out,” she said.

Read more at The New York Post