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When jewelers talk about INSTORE magazine, one word come up a lot. Love. (Sometimes, it even comes up two or three times.) Since its debut in 2002, INSTORE has been the most-loved and most-trusted publication for American jewelers. If you haven’t seen us yet, start your free subscription today to see why we matter so much to your fellow jewelers.

Subscription questions? Email instore@omeda.com.

Readers Talk About INSTORE

I hired a new young lady to work in the store. She had never worked in the jewelry business, so the first thing I did was give her a stack of INSTOREs to read and find things she liked and could learn from. We will work this way for about a month more. — Connie Thurmond, Connie & V. Cross Jewelers, Bossier City, LA

Thank you so very much for an amazing publication that keeps us in touch with information from the trade and how other store are doing.— ALISHA MOORE, Toner Jewelers, Overland Park, KS

“So excited for the Cool Store issue! We all drool over the amazing things other stores are doing.”— JENNIFER FARNES, Revolution Jewelry Works, Colorado Springs, CO

“The magazine just keeps on getting better. I love it and it has been a major help in getting my store off the ground. Thank you for doing all that you do.”— ANDREA RISO, Talisman Collection, El Dorado Hills, CA

“When INSTORE magazine arrives it is as if I have received a personal letter. I stop what I am doing and read it cover to cover. Now perhaps that seems crazy but I consider INSTORE to be a reliable resource to be considered when gaining insight on any given subject from great business articles to marketing trends. INSTORE is the right magazine for me!”— RITA WADE, Wade Designs Jewelry, Rocky Mount, NC 

“INSTORE is amazing. In 31 years of owning a retail store, I have never seen a magazine like yours. It’s very real.”— DREW COWIT, Jewelry Design Gallery, Monmouth County, NJ

“We LOVE Instore! Thank you for creating a magazine specifically for the smart jeweler. Keep up the great work!”— BAILEY LUTHI, Rebekah Brooks Jewelry, Cambridge, MA

“Best jewelry magazine ever.” — Mark Clodius, Clodius & Co., Rockford, IL

 “Always the best of the trade magazines.”— IRA KRAMER, Diamond Exchange of North Florida, Tallahassee, FL

“Love your magazine, best of all of them!”— SUSAN SHAPIRO, Goldstein Jewelers, Tenafly, NJ

“It truly has evolved into a must-have publication. Keep up the great work.”— LEE FRUZZA, Lee’s Diamonds & Fine Jewelry, Reno, NV

“My staff and I love this magazine! It’s always interesting to see where it winds up when the new one arrives. I never know if it will be on my husband’s desk, the employee’s desk or my own! Thanks INSTORE, for all you do for us!”— KATHLEEN TUCKER, Tucker Diamonds & Gold, Campbellsville, KY

“Thank you for the great job your staff does every month. You have been getting it right over and over again. Many trade magazines fade, but you have kept the edge. You have been able to keep a light side, while offering great advice from some of the industry’s best.”— SCOTT KELLY, Jems Jewels & Gold, North Wales, PA 

“Thank you for all that you do to help the jewelry industry. We couldn’t live without you!”— HOLLY MCHONE, Holly McHone Jewelers, Astoria, OR

See the latest edition of INSTORE in digital flipbook format.

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