The years-long remake of Tiffany & Co.’s iconic store at 57th Street and Fifth Avenue in New York is drawing to a close, with a grand reopening slated in about a month, Women’s Wear Daily reports.
The job began in 2019 under Tiffany’s previous executive management team and came under the supervision of LVMH Louis Vuitton Moët Hennessy when that luxury group acquired the brand in 2021. The overhaul includes an interior architecture design led by Peter Marino and a three-story glass addition by OMA partner Shohei Shigematsu, both done in partnership with Tiffany’s in-house team.
Sources told WWD that Tiffany is changing the historic location’s name from “flagship” to “The Landmark” to create a distinction between that specific location and a roster of important global stores in such key cities as Tokyo and Los Angeles.
The fashion newspaper said Tiffany is expected to email invitations to industry insiders this week for a grand-opening event at “The Landmark” on the evening of April 27, with the store opening to the public during normal business hours the following day.
