Brand Ambassadors: Alexis Padis-Macmunn

BY JOSH WIMMER

Published in the January/February 2014 issue

STEVE PADIS JEWELRY, SAN FRANCISCO, CA

TOP SELLER OF THE BRAND: JEFF COOPER DESIGNS

“We had just started really focusing on branded designer
lines,” Alexis Padis-MacMunn says, recalling how her family business’s
relationship with Jeff Cooper Designs began about a decade ago.
“We were asking other retailers what lines they’d recommend, and Jeff
Cooper was always in the top three.” When Cooper personally called
Steve Padis Jewelry to make an appointment at Centurion, the store
jumped on the opportunity. The clean, timeless designs were well
priced compared to other brands, and the stunning clarity and unique
cuts of the stones set in the rings made the line stand out. Steve Padis’
three locations “see nearly a one-to-one turn” on their Jeff Cooper
inventory, Padis-MacMunn says. “Between the different designs and
metal options, there’s a perfect ring for every bride at every price point.
It was a no-brainer.”

CUSTOMERS LOVE IT BECAUSE:“The style of the
line really puts the focus on the center stone, so a Jeff
Cooper ring is the perfect frame for your diamond. Men
appreciate the simple elegance and approachability,
and that it’s an excellent value. The lifetime upgrade
policy also helps a nervous groom feel more at ease.”

IT’S EASY TO SELL BECAUSE: “We like our clients
to be able to purchase a ring and walk out with it that
same day. Jeff Cooper is sizable and deliverable from the
case. Jeff Cooper is also on the cutting edge in terms of
marketing to the right audience. They engage consumers
actively and daily online and with features like their
new ‘Virtual Try-On’ application, which drives traffic to
our stores.”

THE MOST POPULAR PIECES ARE: “The Tate
design, which is an ultra-simplistic and clean cushion
halo for a round center stone, literally flies from the
case. It’s hard to keep it in stock! The Tamara, a splitshank
double halo design, and the Greta, a modern
solitaire, are also incredibly popular.”

I LIKE WORKING WITH THEM BECAUSE:“If
they promise something, we know we’ll get it on time.
They are experts at making us look like heroes. We
placed an order in 2010 on Dec. 21 and had it in hand by Dec. 24. They
are accessible literally 24/7, and they emphasize the personal touch.
They’re not just worried about selling the line; they take care of us as an
account and as people.”

I’D RECOMMEND IT TO ANOTHER RETAILER BECAUSE: “The
ultimate statement is that out of the many strong brands we carry, my
husband wears a Jeff Cooper men’s band, and my future sister-in-law
wears a Jeff Cooper engagement ring. If that’s not a vote of confidence
in the line, I don’t know what is. Their products stand the test of time.
I can’t remember having an issue with one of their rings, and if we did,
I know they would stand behind it 100 percent. As a retailer, I couldn’t
imagine a better partner.”

“We put our heart into each ring, and we know that every Padis Jewelry customer walks away smiling, having
had the best possible sales experience. We could not ask for a better retailer partner to represent us than Alexis
Padis-MacMunn and the entire team at Padis Jewelry.” — David Cooper, Jeff Cooper Designs

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