Celebrate An American Passion: Drive-Thru Day Is Approaching, Plus More Important Dates for July

24 Even before the COVID-19 crisis, one of the few ways Walmart and other traditional retailers were beating Amazon was with the message, “buy online, pick up in-store.” On National Drive-Thru Day, offer a promotion for anyone who opts to do business with you this way (while staying mindful of security considerations). Also, search for ways to improve your curbside pickup game. It’s a convenience Americans can’t get enough of.

7 On TELL THE TRUTH DAY, go the whole day without telling a lie (which includes exaggerations and the “little white” variety). Yep, could be a long day. But the truth shall set you free!

13 For EMBRACE YOUR GEEKNESS DAY, hold a coffee morning/gemological tour through your store. Start with the quartzes and move up to the diamonds.

26 On this date 30 years ago, PRESIDENT GEORGE H.W. BUSH SIGNED THE AMERICANS WITH DISABILITIES ACT (ADA) INTO LAW. Today, check that your store is fully compliant with the letter and spirit of the law.