(PRESS RELEASE) NEW YORK, NY – Citizen Watch America (CWA), a leader in accessible luxury timepieces, announces it will open the group’s first ever U.S. based multi-brand flagship situated within one of Manhattan’s premiere shopping destinations. Located at 605 Fifth Ave., steps from Rockefeller Center, this new retail concept will present the full range of offerings across the group portfolio of brands, including Citizen, Bulova, Accutron, Frederique Constant and Alpina. The opening of the flagship, scheduled for late fall 2023, will mark the first of its kind in North America where consumers can experience the company’s legacy in watchmaking while taking part in an immersive shopping experience.
“New York City is a cultural epicenter bringing together all citizens of the world, and the ideal backdrop for Citizen Watch America to introduce our first U.S. based, multi-brand flagship,” says Jeffrey Cohen, president of Citizen Watch America. “Celebrating the spirit of Citizen Watch’s DNA and expertise in horology while translating the company’s rich heritage through experiential retail, we are proud to bring our brands to life in a new way for all watch wearers of the world.”
The expansive 7000 sq ft. three story space will have dedicated destinations for each brand. The first two floors will showcase CWA’s full range of timepiece offerings from Citizen, Bulova, Accutron, Frederique Constant, and Alpina across sport, style, and luxury collections, in addition to timepieces that will be available exclusively at the flagship location. The third floor will include a museum archive and dedicated space for on-site programming, events and community activations.
CWA has tapped the acclaimed architect Ken Park and his award-winning firm Kenneth Park Architects to lead the project. The New York-based firm is known for its unique approach to retail design and consumer experiences.
About Citizen Watch America
Citizen Watch America represents the sales and marketing for Citizen Group within the U.S., Caribbean and Latin American markets. The brands included within Citizen Watch America are Citizen, Bulova, Frederique Constant, Accutron and Alpina.
As a true manufacture d’horlogerie, Citizen integrates a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The brand is known for its proprietary technology Eco–Drive technology which powers its watches from any natural or artificial source and converts it into energy, eliminating the need for any battery replacement.
Founded by Joseph Bulova in 1875 and headquartered in NYC, Bulova remains an iconic brand at the forefront of today’s timepiece industry. Bulova’s distinguished portfolio includes Bulova, as well as licenses with the Frank Sinatra, Marc Anthony, Latin Grammys and Frank Lloyd Wright.
Accutron changed the way the world told time, when it offered the world’s first fully electronic watch in 1960, with the most accurate timekeeping mechanism ever created. Accutron remains committed to bring the same drive for technological advancement and design with the first-ever watches powered by electrostatic energy along with the reimagination of the brand’s most iconic historical timepieces.
Founded in 1988, Frederique Constant is a Swiss watchmaking manufacture based in Geneva, Switzerland. The company was created under the founding principle of creating classic, high-quality mechanical Swiss watches at accessible prices. In 2023, as it celebrates its 35th anniversary, the brand continues to showcase its constantly advancing watchmaking expertise and proudly offers a collection of 30 calibers designed, developed and assembled in its own Manufacture at Plan-les-Ouates, Geneva. Alpina, the original Swiss sport watch since 1883, is a fine watchmaking manufacture based in Geneva, Switzerland with a mission to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments.