Press Releases

Dune Jewelry to Launch New Collection & Global Charity Initiative

(PRESS RELEASE) BOSTON, MA — Dune Jewelry, the Original Beach Sand Jewelry Company (www.dunejewelry.com) will launch its new bracelet collection and global charity initiative named Touch the World on April 22nd. The twelve beautiful bracelets can be customized with your choice of sands or natural elements or feature Dune’s signature blend of sands and elements curated from all seven continents around the world. In addition, the launch will honor Earth Day on Monday, April 22nd through experiential giving by continually donating 10% of the proceeds from each bracelet to the following twelve causes that make a difference around the world:

  • Ocean Conservancy
  • Rainforest Conservation
  • Climate Change Prevention
  • Clean Drinking Water Initiatives
  • Humanitarian Medical Care
  • Alzheimer’s Care & Research
  • Animal Welfare
  • Childhood Cancer Care & Research
  • Heart Disease Care & Research
  • Autism Awareness
  • Mental Health Awareness
  • Opioid Research & Rehabilitation

Each bracelet has a high quality, brightly colored cord and an expressive charm with a symbol unique to each of the twelve causes. Sitting at the top of your wrist is a silver disk, which will allow you to Touch the World, as it contains Dune’s unique global blend from all seven continents. Or, if you prefer, you can choose sands or elements from your own special place. Each bracelet retails for $30.00. As a gift, Dune is encouraging purchasers to collect all twelve bracelets to receive a Global Giving Bracelet free, when they share their Touch the World photos on social media – Instagram and Facebook – or email to TTW@dunejewelry.com. Additionally, a Giving Passport will be available at select retailers to record each customer’s “giving journey.” Your next journey could help change the world.

“We’ve created the Touch the World collection and our global charity initiative to allow our customers to give effortlessly to important causes. Purchasers can choose from our selection of over 4,000 sands and natural elements from around the world, or they can send in their own to be incorporated into their bracelets, “states Holly Daniels Christensen, founder and CEO of Dune Jewelry. “We don’t just make jewelry, we capture memories forever from your favorite travel experiences with our Experiential Jewelry.”

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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