Press Releases

Plumb Club to Host Webinar on Sustainability Marketing and Legal Claims

It’s set for Aug. 24.

Published

2 years ago

August 17, 2022

Press Releases

(PRESS RELEASE) The Plumb Club is pleased to present an essential retail-learning presentation in connection with Jewelers Vigilance Committee (JVC). The virtual presentation, “Talking Green! What Can You Really Say in Sustainability Marketing?”, will be held in the Jewelers Resource Center Auditorium on Wednesday, August 24 at 1pm (EDT) and is open to the entire jewelry industry.

As consumers increasingly respond to sustainability claims, eco-friendly products and environmentally focused concepts, what can a retailer legally advertise and verbally say to ensure the language is neither misleading nor deceiving? The FTC has an entire set of guidelines on how to talk about everything from solar-powered to recycled materials! However, these guides are up for revision and the acceptable language is changing quickly! Retailers need to be prepared and stay informed.

Plumb Club to Host Webinar on Sustainability Marketing and Legal Claims

Sara Yood of the Jewelers Vigilance Committee will discuss what the guidelines say and what might be changing.

Sara Yood, from the Jewelers Vigilance Committee (JVC), will provide attendees with insights on what these guidelines say, and what might be changing, to help retailers ensure the words they use in describing and advertising their products clearly communicate their values to the consumer while safeguarding the store’s reputation.

Sara Yood, Esq. is the Deputy General Counsel at JVC. She is an attorney admitted to the state of New York with extensive experience in legal compliance. Sara’s responsibilities at JVC include anti-money laundering compliance, FTC Guides compliance, trademark litigation, copyright, advertising monitoring and review, creating legal compliance tools and publications, and advanced legal strategy. She has developed an additional expertise in U.S. and international laws concerning the importation and exportation of animal materials used in jewelry, and has authored multiple JVC publications.

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”