Face Front: Facebook Ring Experiment

Facebook promotions that work

Published in the January/February 2013 issue

Andrew Geoghegan, Leeds, England

CONCEPT The store owner/designer queries his Facebook audience regarding each step of the custom creation process of a ring. The fans vote, and one lucky respondent, chosen at random, receives an iPad. 

EXECUTION Fans voted on the ring design through 10 phases between April and September, beginning with a simple choice (cocktail or diamond ring?) and moving through color, shape, configuration, metal choice, setting, setting form, band style, profile/width, accent stones, and finally, a name (fans appropriately named the ring “Chosen”). Proclaimed “The World’s First Facebook Ring,” the process is described on the designer’s blog (blog.andrewgeoghegan. com).

FRIEND COUNT 2,991 (as of 1/3/13)