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Face Front: Facebook Ring Experiment

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 Face Front: Facebook Ring Experiment

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Face Front: Facebook Ring Experiment 

Published in the January/February 2013 issue

Andrew Geoghegan, Leeds, England

CONCEPT The store owner/designer queries his Facebook audience regarding each step of the custom creation process of a ring. The fans vote, and one lucky respondent, chosen at random, receives an iPad. 

EXECUTION Fans voted on the ring design through 10 phases between April and September, beginning with a simple choice (cocktail or diamond ring?) and moving through color, shape, configuration, metal choice, setting, setting form, band style, profile/width, accent stones, and finally, a name (fans appropriately named the ring “Chosen”). Proclaimed “The World’s First Facebook Ring,” the process is described on the designer’s blog (blog.andrewgeoghegan. com).

FRIEND COUNT 2,991 (as of 1/3/13)

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Face Front: Facebook Ring Experiment

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Face Front: Facebook Ring Experiment

mm

Published

on

 Face Front: Facebook Ring Experiment

Facebook promotions that work

Face Front: Facebook Ring Experiment 

Published in the January/February 2013 issue

Andrew Geoghegan, Leeds, England

CONCEPT The store owner/designer queries his Facebook audience regarding each step of the custom creation process of a ring. The fans vote, and one lucky respondent, chosen at random, receives an iPad. 

EXECUTION Fans voted on the ring design through 10 phases between April and September, beginning with a simple choice (cocktail or diamond ring?) and moving through color, shape, configuration, metal choice, setting, setting form, band style, profile/width, accent stones, and finally, a name (fans appropriately named the ring “Chosen”). Proclaimed “The World’s First Facebook Ring,” the process is described on the designer’s blog (blog.andrewgeoghegan. com).

Advertisement

FRIEND COUNT 2,991 (as of 1/3/13)

Face Front: Facebook Ring Experiment

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular