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Face Front: Facebook Ring Experiment

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Published

12 years ago

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 Face Front: Facebook Ring Experiment

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Face Front: Facebook Ring Experiment 

Published in the January/February 2013 issue

Andrew Geoghegan, Leeds, England

CONCEPT The store owner/designer queries his Facebook audience regarding each step of the custom creation process of a ring. The fans vote, and one lucky respondent, chosen at random, receives an iPad. 

EXECUTION Fans voted on the ring design through 10 phases between April and September, beginning with a simple choice (cocktail or diamond ring?) and moving through color, shape, configuration, metal choice, setting, setting form, band style, profile/width, accent stones, and finally, a name (fans appropriately named the ring “Chosen”). Proclaimed “The World’s First Facebook Ring,” the process is described on the designer’s blog (blog.andrewgeoghegan. com).

FRIEND COUNT 2,991 (as of 1/3/13)

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Face Front: Facebook Ring Experiment

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Face Front: Facebook Ring Experiment

mm

Published

12 years ago

on

 Face Front: Facebook Ring Experiment

Facebook promotions that work

Face Front: Facebook Ring Experiment 

Published in the January/February 2013 issue

Andrew Geoghegan, Leeds, England

CONCEPT The store owner/designer queries his Facebook audience regarding each step of the custom creation process of a ring. The fans vote, and one lucky respondent, chosen at random, receives an iPad. 

EXECUTION Fans voted on the ring design through 10 phases between April and September, beginning with a simple choice (cocktail or diamond ring?) and moving through color, shape, configuration, metal choice, setting, setting form, band style, profile/width, accent stones, and finally, a name (fans appropriately named the ring “Chosen”). Proclaimed “The World’s First Facebook Ring,” the process is described on the designer’s blog (blog.andrewgeoghegan. com).

Advertisement

FRIEND COUNT 2,991 (as of 1/3/13)

Face Front: Facebook Ring Experiment

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular