Big Survey

First Time in First Place: Sylvie Tops List of Best-Performing Brands for 2023, According to Big Survey


* Finished outside top 20 in 2022

THERE’S A NEW top dog in this year’s Big Survey for “best-performing brand”: Sylvie. The brand, known primarily for its bridal and wedding jewelry collection, has been creeping up our rankings for the past few years and finally conquered the competition, taking the No. 1 spot while edging out Allison-Kaufman by only two votes (64 votes vs. 62 votes). Gabriel & Co., a perennial favorite among retailers nationwide, was a comfortable 3rd with 54 votes. Stuller and Ostbye rounded out the top five with 40 votes and 30 votes, respectively. Results are based on the responses of 467 independent jewelry retailers to the question, “What are the three best-performing jewelry lines that you carry?”

Trace Shelton

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at trace@smartworkmedia.com.

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