Big Survey

First Time in First Place: Sylvie Tops List of Best-Performing Brands for 2023, According to Big Survey

The brand edged out the ever-popular Allison-Kaufman by just two votes.

Published

6 months ago

October 18, 2023

Trace Shelton

First Time in First Place: Sylvie Tops List of Best-Performing Brands for 2023, According to Big Survey
* Finished outside top 20 in 2022

THERE’S A NEW top dog in this year’s Big Survey for “best-performing brand”: Sylvie. The brand, known primarily for its bridal and wedding jewelry collection, has been creeping up our rankings for the past few years and finally conquered the competition, taking the No. 1 spot while edging out Allison-Kaufman by only two votes (64 votes vs. 62 votes). Gabriel & Co., a perennial favorite among retailers nationwide, was a comfortable 3rd with 54 votes. Stuller and Ostbye rounded out the top five with 40 votes and 30 votes, respectively. Results are based on the responses of 467 independent jewelry retailers to the question, “What are the three best-performing jewelry lines that you carry?”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”