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First Time in First Place: Sylvie Tops List of Best-Performing Brands for 2023, According to Big Survey

The brand edged out the ever-popular Allison-Kaufman by just two votes.

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First Time in First Place: Sylvie Tops List of Best-Performing Brands for 2023, According to Big Survey
* Finished outside top 20 in 2022

THERE’S A NEW top dog in this year’s Big Survey for “best-performing brand”: Sylvie. The brand, known primarily for its bridal and wedding jewelry collection, has been creeping up our rankings for the past few years and finally conquered the competition, taking the No. 1 spot while edging out Allison-Kaufman by only two votes (64 votes vs. 62 votes). Gabriel & Co., a perennial favorite among retailers nationwide, was a comfortable 3rd with 54 votes. Stuller and Ostbye rounded out the top five with 40 votes and 30 votes, respectively. Results are based on the responses of 467 independent jewelry retailers to the question, “What are the three best-performing jewelry lines that you carry?”

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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