2022 is here, and with it, normalcy. We hope. That means setting targets for a fairly regular year and then hoping your staff can just beat them. Or giving your people “5 percent stretch goals” and seeing if, through extra hard work and efficiency, they can attain them. But what if you told them to improve their performance in a certain area by 30 percent? Then no longer will the same old approach, no matter how much harder they work, be effective. They would have to totally rethink how they go about hitting their numbers. And that’s the idea: To kickstart innovative thinking, you have to first destroy the old ways of doing things.