Hasenfeld-Stein Embarks on New Social Media Campaign to Push FireCushion

(Press Release)
Hasenfeld-Stein has launched a new social media campaign to create buzz about its patented FireCushion, an Ex Cushion Brilliant with uniform brilliance and a 95 percent average light return. Using Facebook, Twitter and Instagram, Hasenfeld-Stein is spreading the word about FireCushion and supporting the sales and marketing efforts of its retail partners.

The company has also reached out to bloggers around the country and invited them to local stores to view FireCushion diamonds and try on FireCushion jewelry. The most recent FireCushion story appeared on a blog in Virginia and reached more than 56,000 followers.

Hasenfeld-Stein will be sharing its social media success at the Luxury Show in Las Vegas and will be exhibiting in a newer and bigger booth location at booth 1503. For appointments, please call Steve Feldman at 212-575-0290 or email him at sfeldman@hasenfeld-stein.com.