Have a Young Fan Who Loves Your Store? Here’s How to Make Her an Ambassador

What to do with a little girl who becomes enthralled with a jewelry brochure from your store and then spends days telling everyone who will listen what a palace of wonders your business is? Do what Molinelli’s Jewelers in Pocatello, ID, did with one such awestruck child of a customer: Give her her very own diamond ring and ask her to act as your store ambassador. In the case of Molinelli’s, she became Evy, Molinelli’s Jewelers Official Diamond Diva.