Here Are the Brands That Sold Best for Our Brain Squad in May

Sylvie baguette and round slanted diamond wedding band (0.50 TCW), $2,390, sylviecollection.com

Sylvie engagement rings and bands … Sylvie’s collection has such a soft and feminine look, and it’s something that our female customers really connect with. — Daniela Balzano, Water Street Jewelers, Guilford, CT
Engagement rings always prevail. We sell natural over lab by about three to one but hardly sell moissanite anymore. We used to sell a random moissanite a few times per year. Custom and customized rings. Top sellers Diamond Emotions, Ostbye and Jewelex, but solitaires outsell any styles lately. — Julee Johnson, Julee’s Jewelry, Mankato, MN
Custom, redesigning customers’ heirlooms for today’s more understated looks. — Eve J. Alfille, Eve J. Alfille Gallery & Studio, Evanston, IL
Custom pieces in 925+ metal (Britannia standard of .950) for its resistance to tarnish have been very popular, especially with larger stones. — James Doggett, Doggett Jewelry, Kingston, NH
In-house custom is our specialty. Lab diamonds continue to impress customers with affordable prices. CrownRing, Sylvie. — Tracy Gibson, Studio D Jewelers, Woodstock, IL
Large lab-grown diamonds in Parade Designs settings and our custom designs. Large lab-grown diamond studs also. — Laura Sipe, JC Sipe, Indianapolis, IN
Even with the higher price of gold items, yellow gold did very well. Chains, bracelets, earrings, you name it, it sold. — Alex Weil, Martin’s Jewelry, Torrance, CA
Lab-grown diamonds — whether they are studs, engagement rings or custom — are rocking. UNOde50, Mariana, and Kendra Scott are amazing for graduation gifts too. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
Color gemstones (emerald, sapphire, ruby) were very popular in earrings and rings. Many from Uneek Jewelry, Kwiat, and Lisa Nik. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
IDD, Heera Moti, and Allison-Kaufman still hold strong as our top performing brands across categories. Kyle Bullock, Bullock’s Jewelry, Roswell, NM
Lab-grown diamond (centers) solitaire engagement rings with extremely thin yellow gold shanks and platinum heads. Customers are males 28-35 with budgets up to $15,000. We’d prefer to sell natural “earth mined” diamonds. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
Yellow gold jewelry without stones. We are usually not a “gold” store, and it’s surprising how many gold fashion pieces we sold last month. In addition, wider plain gold wedding bands are trending for us now, too. — Melissa Quick, Steve Quick Jeweler, Chicago, IL
We were up 50 percent with A. Jaffe last month. I feel it was a direct correlation between just finishing our spring jewelry show, which Jaffe works in person. It keeps it front and center. — Jim Carroll, Rogers Jewelry, Modesto, CA
Custom engagement rings. Bands from Uneek and Imagine Bridal. — Elizabeth Saba, Presley Co. Fine Jewelers, San Diego, CA
We sold rings, namely Yi Collection and our own designs, earrings (always Jack & G!), diamond huggies, studs, necklaces from Margaret Solow, Lena Skadegard, Petite Baleine, Elisabeth Bell and more! — Laura Kitsos, Gem Jewelry Boutique, Oak Park, IL
Gabriel & Co. bridal and fashion, David Yurman, Hearts on Fire, Rolex. — Tom Duma, Thom Duma Fine Jewelers, Warren, OH

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INSTORE Staff

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