Here Are the First Things Jewelers Notice About People

The top answer is no surprise.

As a jeweler, you meet lots of people — and there are probably certain things about them that you focus on right away. Have you ever wondered if your peers in the industry notice the same things?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past — Big Survey Flashbacks, if you will.

Today we bring you a question from our 2013 survey: “When you meet people, the first thing you notice about them is …”

The results:

• Their jewelry – 22%
• Their smile/teeth – 22%
• Their attitude/demeanor – 20%
• Their eyes/facial expression – 17%
• Their overall appearance – 3%
• Their physique – 3%
• Other – 2%

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)