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Here Are the First Things Jewelers Notice About People

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The top answer is no surprise.

As a jeweler, you meet lots of people — and there are probably certain things about them that you focus on right away. Have you ever wondered if your peers in the industry notice the same things?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past — Big Survey Flashbacks, if you will.

Today we bring you a question from our 2013 survey: “When you meet people, the first thing you notice about them is …”

The results:

  • Their jewelry – 22%
  • Their smile/teeth – 22%
  • Their attitude/demeanor – 20%
  • Their eyes/facial expression – 17%
  • Their overall appearance – 3%
  • Their physique – 3%
  • Other – 2%

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

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Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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Here Are the First Things Jewelers Notice About People

mm

Published

on

The top answer is no surprise.

As a jeweler, you meet lots of people — and there are probably certain things about them that you focus on right away. Have you ever wondered if your peers in the industry notice the same things?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past — Big Survey Flashbacks, if you will.

Today we bring you a question from our 2013 survey: “When you meet people, the first thing you notice about them is …”

The results:

  • Their jewelry – 22%
  • Their smile/teeth – 22%
  • Their attitude/demeanor – 20%
  • Their eyes/facial expression – 17%
  • Their overall appearance – 3%
  • Their physique – 3%
  • Other – 2%

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Advertisement

Advertisement

SPONSORED VIDEO

Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

Promoted Headlines

Most Popular