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Here Are the First Things Jewelers Notice About People

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The top answer is no surprise.

As a jeweler, you meet lots of people — and there are probably certain things about them that you focus on right away. Have you ever wondered if your peers in the industry notice the same things?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past — Big Survey Flashbacks, if you will.

Today we bring you a question from our 2013 survey: “When you meet people, the first thing you notice about them is …”

The results:

  • Their jewelry – 22%
  • Their smile/teeth – 22%
  • Their attitude/demeanor – 20%
  • Their eyes/facial expression – 17%
  • Their overall appearance – 3%
  • Their physique – 3%
  • Other – 2%

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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Here Are the First Things Jewelers Notice About People

mm

Published

on

The top answer is no surprise.

As a jeweler, you meet lots of people — and there are probably certain things about them that you focus on right away. Have you ever wondered if your peers in the industry notice the same things?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past — Big Survey Flashbacks, if you will.

Today we bring you a question from our 2013 survey: “When you meet people, the first thing you notice about them is …”

The results:

  • Their jewelry – 22%
  • Their smile/teeth – 22%
  • Their attitude/demeanor – 20%
  • Their eyes/facial expression – 17%
  • Their overall appearance – 3%
  • Their physique – 3%
  • Other – 2%

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Advertisement

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular