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Here Are the First Things Jewelers Notice About People

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The top answer is no surprise.

As a jeweler, you meet lots of people — and there are probably certain things about them that you focus on right away. Have you ever wondered if your peers in the industry notice the same things?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past — Big Survey Flashbacks, if you will.

Today we bring you a question from our 2013 survey: “When you meet people, the first thing you notice about them is …”

The results:

  • Their jewelry – 22%
  • Their smile/teeth – 22%
  • Their attitude/demeanor – 20%
  • Their eyes/facial expression – 17%
  • Their overall appearance – 3%
  • Their physique – 3%
  • Other – 2%

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Here Are the First Things Jewelers Notice About People

mm

Published

on

The top answer is no surprise.

As a jeweler, you meet lots of people — and there are probably certain things about them that you focus on right away. Have you ever wondered if your peers in the industry notice the same things?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past — Big Survey Flashbacks, if you will.

Today we bring you a question from our 2013 survey: “When you meet people, the first thing you notice about them is …”

The results:

  • Their jewelry – 22%
  • Their smile/teeth – 22%
  • Their attitude/demeanor – 20%
  • Their eyes/facial expression – 17%
  • Their overall appearance – 3%
  • Their physique – 3%
  • Other – 2%

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular