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Here Are the First Things Jewelers Notice About People




The top answer is no surprise.

As a jeweler, you meet lots of people — and there are probably certain things about them that you focus on right away. Have you ever wondered if your peers in the industry notice the same things?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past — Big Survey Flashbacks, if you will.

Today we bring you a question from our 2013 survey: “When you meet people, the first thing you notice about them is …”

The results:

  • Their jewelry – 22%
  • Their smile/teeth – 22%
  • Their attitude/demeanor – 20%
  • Their eyes/facial expression – 17%
  • Their overall appearance – 3%
  • Their physique – 3%
  • Other – 2%

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)



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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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