Here Are the World’s Most Valuable Jewelry and Watch Brands

A watch brand landed at No. 216.

Rolex is the most valuable watch or jewelry brand in the world, according to a new report from Brand Finance.

The watch brand landed at No. 216 on the brand valuation consulting firm’s Global 500 2017 list. That was up from No. 232 in 2016.

Other jewelry or watch brands that made the list:

• Cartier, No. 224.
• Chow Tai Fook, No. 333.
• Tiffany &Co., No. 404.

Google was deemed to be the most valuable brand overall, followed by Apple, Amazon.com, AT&T and Microsoft.

Jewelers have their own take on the “most valuable” brands.

In last year’s Big Survey, INSTORE readers crowned Gabriel & Co as their best-performing brand-name jewelry line. Pandora came in second and Stuller third.

But more INSTORE readers did say they’d like to add Rolex to their cases than any other jewelry or watch brand. TAG Heuer and David Yurman rounded out the top three most wished-for brands.

Read the full report