True Tales

Humor: This Customer Wanted to Know Where He Could Find a Better Ring

“I had repaired (for the third time) a really poor-quality engagement ring for a young man (he had purchased it at Walmart), and I advised him that he should consider a better made ring for longevity. He agreed and asked if I could recommend a good place to get one. We were standing in front of my bridal section at the time. I looked at my showcases and back at him and replied, ‘No.’ He thanked me and left. I’m not sure why I feel like I dodged a bullet on that one.” — Rick Sanders, Sanders Jewelers, Gainesville, FL

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Recent Posts

The Art of Illusion

TREND REPORT FROM FRANCE Francéclat brings the savoir-faire of French jewelers to the world stage,…

10 hours ago

June Means Dads, Outdoor Events and Time to Pay Homage to the Selfie

To welcome the warmer weather, join in the fun on National Sauntering Day.

20 hours ago

Engaging Conversations With Customers Are Sure to Help Boost Bottom Line Sales

Master jewelry sales with expert tips and make every interaction memorable and joyful.

21 hours ago

Kyle Edward Fine Jewelry Closes Salisbury Location

Find liquidation prices storewide during the closing sale.

22 hours ago

$4M Burglary Ring: 4 Charged With Stealing Jewelry, Heirlooms Across 25 Towns in Massachusetts

The suspects allegedly targeted homes of people of Indian or South Asian heritage, "relying on…

1 day ago

Affordable Gems: The Affordable Color Solution

Affordable Gems’ Presidents Vishnu and Vishal Batwara can help you sell more color!

1 day ago

This website uses cookies.