CONTEST ENTRY AND RULES

Simple. Write a 500-word essay on the following subject:

What do you see as the strongest competitive threat to your business in 2018, and what specific actions are you taking to address it?

• Entries must come from full-time owners, managers or employees working at a jewelry retailer.

• Write no more than 500 words.

• Entries will be judged for their creativity, original voice, interesting ideas, as well as emotional impact (happy, sad, funny) or lessons learned.

• Submit your entry to us in a .txt, .doc, .docx or Apple Pages document. The winning essay will be selected in mid-November 2017 and will be published in the January 2018 issue of INSTORE.