Categories: Headlines

Jeweler’s ‘Take a Knee’ Billboard Brings Controversy, Threats

A jeweler in Sturbrigde, MA, put up a billboard referencing controversy over NFL players who “take a knee” when the national anthem is played.

Now Scott A. Garieri, owner of Garieri Jewelers, is dealing with a firestorm of his own, including numerous angry comments on Facebook, the Telegram & Gazette reports.

“People have said they’re going to urinate on our property, vomit on our showcases, and I was told to kill myself,” said Garieri’s daughter, Alexandria L. O’Brien, who is the store manager. 



The billboard pictures a man on one knee proposing to a woman on a football field.

“If you’re going to take a knee this season, please have a ring in your hand!” it states.

The billboard became contentious when the Rev. Laura E. Everett, executive director of the Massachusetts Council of Churches, posted a photo of it on Facebook with the note: “In case we’ve forgotten about racism in New England… It’s stunning to flip the NFL BLM protests, and turn it into a racist marketing opportunity.”

Garieri said that was not his intent.

“It was not ever made to make any racist connotation to it,” he told the Telegram & Gazette. “We took a play of words and put a little spin on it.”

But he disagrees with the players’ approach.

“When you disrespect the national anthem, you disrespect the country, and I take offense with that,” he told the Telegram & Gazette. “There are other ways to fight racial inequalities.”

The Facebook post drew comments both critical and supportive of the billboard and Garieri Jewelers.

The billboard references the practice of some NFL players, starting with quarterback Colin Kaepernick in 2016, of kneeling during the national anthem to protest police shootings of black men. 

Nike recently featured a photo of Colin Kaepernick, now a free agent, in a print advertisement with the text: “Believe in something. Even if it means sacrificing everything.”

Read more at the Telegram & Gazette

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Recent Posts

2024 Met Gala’s Dreamy Garden Theme Brought Out Diamonds Galore

The first Monday of May brought out the A-listers as they celebrated fashion’s biggest night.

7 hours ago

Register Now for Shop! MasterClass: ‘Strategic Retail Innovation’ with Angela Gearhart

She'll share a step-by-step approach to solving the customer journey challenge.

13 hours ago

M.S. Rau Opens Inaugural Seasonal Gallery in Historic Building in Aspen, Colorado

112-year-old New Orleans institution unveils first-ever seasonal pop-up offering stunning, historic art, jewelry & antiques.

14 hours ago

Helping Retailers Sell More Wedding Band and Balance The Art of Carrying Multiple Brands

Discover actionable strategies to differentiate your jewelry retail business and boost sales with The Plumb…

14 hours ago

Here’s What the Brain Squad Wishing They Had Spent More Time On Five Years Ago

Many said family, travel and time off, but some wished they’d spent more time on…

14 hours ago

Affordable Gems: The Affordable Color Solution

Affordable Gems’ Presidents Vishnu and Vishal Batwara can help you sell more color!

14 hours ago

This website uses cookies.