Headlines

Jeweler’s ‘Take a Knee’ Billboard Brings Controversy, Threats

‘People have said they’re going to urinate on our property, vomit on our showcases.’

Published

6 years ago

September 5, 2018

INSTORE Staff

A jeweler in Sturbrigde, MA, put up a billboard referencing controversy over NFL players who “take a knee” when the national anthem is played.

Now Scott A. Garieri, owner of Garieri Jewelers, is dealing with a firestorm of his own, including numerous angry comments on Facebook, the Telegram & Gazette reports.

“People have said they’re going to urinate on our property, vomit on our showcases, and I was told to kill myself,” said Garieri’s daughter, Alexandria L. O’Brien, who is the store manager.

The billboard pictures a man on one knee proposing to a woman on a football field.

“If you’re going to take a knee this season, please have a ring in your hand!” it states.

The billboard became contentious when the Rev. Laura E. Everett, executive director of the Massachusetts Council of Churches, posted a photo of it on Facebook with the note: “In case we’ve forgotten about racism in New England… It’s stunning to flip the NFL BLM protests, and turn it into a racist marketing opportunity.”

Garieri said that was not his intent.

“It was not ever made to make any racist connotation to it,” he told the Telegram & Gazette. “We took a play of words and put a little spin on it.”

But he disagrees with the players’ approach.

“When you disrespect the national anthem, you disrespect the country, and I take offense with that,” he told the Telegram & Gazette. “There are other ways to fight racial inequalities.”

The Facebook post drew comments both critical and supportive of the billboard and Garieri Jewelers.

The billboard references the practice of some NFL players, starting with quarterback Colin Kaepernick in 2016, of kneeling during the national anthem to protest police shootings of black men.

Nike recently featured a photo of Colin Kaepernick, now a free agent, in a print advertisement with the text: “Believe in something. Even if it means sacrificing everything.”

Read more at the Telegram & Gazette

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”