Headlines

Jeweler’s ‘Take a Knee’ Billboard Brings Controversy, Threats

‘People have said they’re going to urinate on our property, vomit on our showcases.’

Published

5 years ago

September 5, 2018

INSTORE Staff

A jeweler in Sturbrigde, MA, put up a billboard referencing controversy over NFL players who “take a knee” when the national anthem is played.

Now Scott A. Garieri, owner of Garieri Jewelers, is dealing with a firestorm of his own, including numerous angry comments on Facebook, the Telegram & Gazette reports.

“People have said they’re going to urinate on our property, vomit on our showcases, and I was told to kill myself,” said Garieri’s daughter, Alexandria L. O’Brien, who is the store manager.

The billboard pictures a man on one knee proposing to a woman on a football field.

“If you’re going to take a knee this season, please have a ring in your hand!” it states.

The billboard became contentious when the Rev. Laura E. Everett, executive director of the Massachusetts Council of Churches, posted a photo of it on Facebook with the note: “In case we’ve forgotten about racism in New England… It’s stunning to flip the NFL BLM protests, and turn it into a racist marketing opportunity.”

Garieri said that was not his intent.

“It was not ever made to make any racist connotation to it,” he told the Telegram & Gazette. “We took a play of words and put a little spin on it.”

But he disagrees with the players’ approach.

“When you disrespect the national anthem, you disrespect the country, and I take offense with that,” he told the Telegram & Gazette. “There are other ways to fight racial inequalities.”

The Facebook post drew comments both critical and supportive of the billboard and Garieri Jewelers.

The billboard references the practice of some NFL players, starting with quarterback Colin Kaepernick in 2016, of kneeling during the national anthem to protest police shootings of black men.

Nike recently featured a photo of Colin Kaepernick, now a free agent, in a print advertisement with the text: “Believe in something. Even if it means sacrificing everything.”

Read more at the Telegram & Gazette

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”