Headlines

Jewelry Company Wins Guinness World Records Title

BASEL, Switzerland – Coronet has been awarded a Guinness World Records title for “most diamonds set on a watch.”

The winning piece, called Mudan, is described on a press release as “an incredible art-piece featuring 15,858 diamonds.”

The title was awarded at the 2019 Baselworld watch and jewelry trade fair.

yet again exceeded expectations at the 2019 Baselworld watch and jewelry trade fair. The brand was awarded its 9th Guinness World Records with the ‘most diamonds set on a watch’. Coronet is already a proud title holder of previous 8 Guinness World Records for innovative diamond creations, including the most valuable Guitar featuring 1.6kg of 18K gold and 400 carats of diamonds.

The watch is set in 18-karat gold with artist Reena Ahluwalia’s diamond painting on the dial. The watch is inspired by Peonies, as they symbolize nobility, honor and wealth. Peony is known as the “king of the flowers” in Chinese culture.

Aaron Shum, founder of Coronet and president of Aaron Shum Jewelry Ltd., said, “Since 2015, CORONET is continuously surprising jewelers and fashion lovers at BaselWorld when we unveiled the dazzling Diamond Guitar.

“This is the ninth time that Coronet has been honored with a GUINNESS WORLD RECORDS title. We are proud to showcase our one-of-a-kind ‘Mudan’ watch with artist Reena Ahulwalia’s masterpiece on the watch’s dial – a hyper realistic painting of a diamond.”

The Mudan has a total of 50.01 carats of diamonds.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Recent Posts

2024 Met Gala’s Dreamy Garden Theme Brought Out Diamonds Galore

The first Monday of May brought out the A-listers as they celebrated fashion’s biggest night.

6 hours ago

Register Now for Shop! MasterClass: ‘Strategic Retail Innovation’ with Angela Gearhart

She'll share a step-by-step approach to solving the customer journey challenge.

11 hours ago

M.S. Rau Opens Inaugural Seasonal Gallery in Historic Building in Aspen, Colorado

112-year-old New Orleans institution unveils first-ever seasonal pop-up offering stunning, historic art, jewelry & antiques.

12 hours ago

Helping Retailers Sell More Wedding Band and Balance The Art of Carrying Multiple Brands

Discover actionable strategies to differentiate your jewelry retail business and boost sales with The Plumb…

12 hours ago

Here’s What the Brain Squad Wishing They Had Spent More Time On Five Years Ago

Many said family, travel and time off, but some wished they’d spent more time on…

12 hours ago

Affordable Gems: The Affordable Color Solution

Affordable Gems’ Presidents Vishnu and Vishal Batwara can help you sell more color!

12 hours ago

This website uses cookies.