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Jewelry Company Wins Guinness World Records Title

The winning piece has 15,858 diamonds.

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BASEL, Switzerland – Coronet has been awarded a Guinness World Records title for “most diamonds set on a watch.”

The winning piece, called Mudan, is described on a press release as “an incredible art-piece featuring 15,858 diamonds.”

The title was awarded at the 2019 Baselworld watch and jewelry trade fair.

yet again exceeded expectations at the 2019 Baselworld watch and jewelry trade fair. The brand was awarded its 9th Guinness World Records with the ‘most diamonds set on a watch’. Coronet is already a proud title holder of previous 8 Guinness World Records for innovative diamond creations, including the most valuable Guitar featuring 1.6kg of 18K gold and 400 carats of diamonds.

The watch is set in 18-karat gold with artist Reena Ahluwalia’s diamond painting on the dial. The watch is inspired by Peonies, as they symbolize nobility, honor and wealth. Peony is known as the “king of the flowers” in Chinese culture.

Aaron Shum, founder of Coronet and president of Aaron Shum Jewelry Ltd., said, “Since 2015, CORONET is continuously surprising jewelers and fashion lovers at BaselWorld when we unveiled the dazzling Diamond Guitar.

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“This is the ninth time that Coronet has been honored with a GUINNESS WORLD RECORDS title. We are proud to showcase our one-of-a-kind ‘Mudan’ watch with artist Reena Ahulwalia’s masterpiece on the watch’s dial – a hyper realistic painting of a diamond.”

The Mudan has a total of 50.01 carats of diamonds.

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Jewelry Brand Opens 2 Brick-and-Mortar Stores Following $13M Investment Round

They’re located in New York.

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AUrate, a New York based direct-to-consumer fine jewelry brand, plans to use part of the $13 million that it recently raised to build a brick-and-mortar presence.

The company is opening two permanent stores in New York City, Women’s Wear Daily reports. They’ll be located in SoHo and on Madison Avenue.

They’ll “feature experiential technology that introduces consumers to the raw materials and production methods enlisted to create Aurate jewelry,” according to the report.

They were set to open Oct. 12.

AUrate announced in late June that it had completed a $13 million investment round. With the Series A funding, led by Michael Platt of BlueCrest Capital, the company said it planned to expand its online and offline operations and direct investment in technology. Additional participants included Point King Capital, Arab Angel Fund and Drake Management.

AUrate soft-launched in 2015, when co-founders Bouchra Ezzahraoui and Sophie Kahn held full-time jobs at Goldman Sachs & Marc Jacobs, respectively.

The brand was officially launched in 2017, with both online and offline stores. The co-founders went on to raise $2.6M in a seed round.

Read more at Women’s Wear Daily

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De Beers Lab-Grown Diamonds to Make Brick-and-Mortar Debut

It’s a test run that will begin this month.

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Lab-grown diamonds from De Beers-owned Lightbox will soon be available at certain Bloomingdale’s and Reeds Jewelers stores.

It’s a test run that will begin this month, Forbes reports. The effort marks Lightbox’s brick-and-mortar debut.

Lightbox pieces are lab-grown diamonds set in accessibly priced fashion jewelry. They’ve been sold since September 2018 online and in pop-up shops.

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The pieces will be sold at Bloomingdale’s 59th Street flagship in New York and its San Francisco location store. And they’ll be available at 30 Reeds Jewelers, primarily in the Southeast, Forbes reports.

The trial is expected to last as long as six months.

Lightbox debuted in 2018 with products priced from $200 for a quarter-carat stone to $800 for a one-carat stone. It started with pink, blue and white lab-grown diamonds in a selection of earring and necklace designs, and the company later said it was expanding the line with bracelets and stackable rings.

Bruce Cleaver, CEO of De Beers, said last year that Lightbox would “transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren’t getting: affordable fashion jewelry that may not be forever, but is perfect for right now.”

The move to brick-and-mortar is no surprise. Lightbox Managing Director Steve Coe announced at the JCK Las Vegas show in June that he expected to begin market testing the brand in retail stores this year. After the company’s $94 million plant in Gresham, OR, goes online in 2020, production will increase and the brand will be offered to a broad range of retailers by 2021. Color offerings and jewelry-design styles will likely be expanded as well.

Coe said consumer research has backed up the De Beers belief that laboratory-grown diamonds work best as fashion accessories for everyday wear, and not for significant occasions, such as engagement, for which consumers say they prefer natural diamonds.

Read more at Forbes

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350 Jobs at Risk as British Jewelry Brand Enters Administration

It’s been dealing with ‘difficult trading conditions.’

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British jewelry brand Links of London has named Deloitte as administrator, Reuters reported.

“The Company has had to contend with difficult trading conditions that have impacted the whole retail sector,” joint administrator Matt Smith was quoted saying in a statement.

Deloitte has not announced job cuts, but 350 positions could be at risk, according to Reuters.

The administrator plans to continue operating Links of London, which belongs to Greek jewelry firm Folli Follie, and look at the possibility of selling the company.

Links of London sells through outlets in Europe, the U.S., Asia and online. Among its products are jewelry, watches and cufflinks.

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Currently on its website, Links of London states: “Following the appointment of the Joint Administrators, the Company’s website has unfortunately been temporarily suspended until further notice and therefore is unable to process any online sales.”

The site advises visitors to go to their local Links of London store.

Read more at Reuters

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