(PRESS RELEASE) HONG KONG – The JNA Awards, Asia’s most prestigious awards for the jewelry and gemstone industry, has made a donation that will support Hunan Aimier’s inclusive theatre project over two years, starting in 2019. The project aims to raise public awareness for physically and mentally handicapped children and offer them a platform to express themselves through the arts; and to ultimately help them integrate better into the community.
Organized by Informa Markets and founded in 2012, JNA Awards is not only dedicated to recognizing and celebrating best business practices and innovations in the jewelry and gemstone trade, but also advocates sustainable development and upholds corporate social responsibility. Supporting Aimier’s theatre project is the first of JNA Awards’ initiatives for supporting underprivileged and underserved groups.
Hunan Aimier was founded in 1999 as the first professional social service organization in Hunan, China. It currently runs seven centers that cover the provinces of Hunan, Hubei and Jiangxi. Hunan Aimier, whose ultimate goal is to build an inclusive society full of care and hope, aims to help underprivileged individuals and families overcome their daily challenges by following the principle of “serving with love to create value.”
Inclusive theatre, which traces its roots to the United Kingdom, is a platform that connects individuals who are regarded as underprivileged and vulnerable in conventional society for various reasons. First introduced in China in 2012 by Hunan Aimier in cooperation with United Kingdom-based Chickenshed Theatre Group, the theatre workshop empowers both disabled and ordinary children to cooperate, learn and demonstrate their ability and talents together on stage. The 3-year program was also designed so that all children can express their individuality through drama, which will, hopefully pave the way towards a truly inclusive and harmonious society.
Letitia Chow, chairperson of the JNA Awards and director of business development – Jewelry Group at Informa Markets remarked, “Informa Markets is a strong supporter of cultivating corporate social responsibility. We hope that we can set an example through this initiative, so that the jewelry trade would be made more aware of these children with special needs and to support them in their own way. Hence, they can learn and grow in a supportive environment and can be better integrated into the society.”
Hunan Aimier commented, “There is always a lack in resources for providing support to these disabled children. Inclusive theatre not only serves as a platform for them to learn and to develop their talents, but also allows ordinary children to meet with people from different backgrounds at a young age. In the long run, it will be greatly beneficial to building an inclusive and tolerant community. We are grateful for the support from JNA Awards, which allows us to run the project for two years. We wish to establish a permanent inclusive theatre in China in the near future, and to allow these children to shine on the world stage.”