KNOXVILLE, TN — JTV (Jewelry Television) has become one of the first major retailers to introduce jewelry with lab-grown diamonds.
The lab-grown diamond jewelry is available via JTV.com and the brand’s 24/7 nationwide broadcast network starting Oct. 25, according to a press release from the company.
A piece from JTV’s new line of jewelry that includes lab-grown diamonds.
“As a leader and innovator in the jewelry and gemstone industry for 25 years, JTV is best positioned to deliver lab-grown diamond jewelry that not only meets, but exceeds our customers’ expectations,” said Tim Matthews, CEO of JTV. “While demand for traditional mined diamonds will remain steady, we believe demand for lab-grown diamond jewelry will increase exponentially and are thrilled that JTV provides customers with a clear and trustworthy source for this exciting new option.”
The diamonds will be sourced from multiple partners across the globe.
“Creating diamonds in a lab is an incredibly complex process that has taken decades to refine,” said Bill Kouns, chief merchandising officer and co-founder of JTV, “but JTV has the expertise to uniquely bring new products to market by utilizing a combination of educational and entertaining story telling.”
JTV’s lab-grown diamond collection “offers affordable fashion designs for everyday wear, as well as classic looks for milestone occasions,” according to the release.