Headlines

JTV Launches Lab-Grown Diamond Jewelry Line

The company believes demand will ‘increase exponentially’.

Published

5 years ago

October 25, 2018

INSTORE Staff

KNOXVILLE, TN — JTV (Jewelry Television) has become one of the first major retailers to introduce jewelry with lab-grown diamonds.

The lab-grown diamond jewelry is available via JTV.com and the brand’s 24/7 nationwide broadcast network starting Oct. 25, according to a press release from the company.

JTV Launches Lab-Grown Diamond Jewelry Line

A piece from JTV’s new line of jewelry that includes lab-grown diamonds.

“As a leader and innovator in the jewelry and gemstone industry for 25 years, JTV is best positioned to deliver lab-grown diamond jewelry that not only meets, but exceeds our customers’ expectations,” said Tim Matthews, CEO of JTV. “While demand for traditional mined diamonds will remain steady, we believe demand for lab-grown diamond jewelry will increase exponentially and are thrilled that JTV provides customers with a clear and trustworthy source for this exciting new option.”

The diamonds will be sourced from multiple partners across the globe.

“Creating diamonds in a lab is an incredibly complex process that has taken decades to refine,” said Bill Kouns, chief merchandising officer and co-founder of JTV, “but JTV has the expertise to uniquely bring new products to market by utilizing a combination of educational and entertaining story telling.”

JTV’s lab-grown diamond collection “offers affordable fashion designs for everyday wear, as well as classic looks for milestone occasions,” according to the release.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”