Kendra Scott Expanding to Lab-Grown Diamonds

Jewelry retailer Kendra Scott is offering its first collection featuring lab-grown diamonds, according to a press release by the company. 

Lab-grown diamonds allow control of clarity, cut and production of the stones, which, according to the brand, offers savings for customers. Prices for the 11-piece lab-grown diamond collection will fall between $500 and $2950. The collection is available online and at 50 store locations. 

The Kendra Scott brand is known for its jewelry and accessory collections as well as its physical presence at American malls and shopping centers. Kendra Scott has also held wholesale partnerships with Neiman Marcus, Nordstrom, Bloomingdale’s and Dillard’s. 

“We pride ourselves on putting the customer first and we heard over the years that our customers wanted to shop with us for fine jewelry because they loved the company, they loved that we give back, and they wanted their jewelry collections to grow alongside our product assortment,” namesake Founder and Chief Creative Officer Kendra Scott said in the press release.