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Lab-Grown Diamond Consumer and Trade Research to Be Unveiled in Special Presentation

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(PRESS RELEASE) Join INSTORE and the International Grown Diamond Association for a special online event presented by The MVEye that details brand-new exclusive market research on lab-grown diamonds. A live interactive release event takes place online at 8 p.m. EDT, Thursday, Oct. 29, to discuss “The 2020 Lab-Grown Diamond Consumer and Trade Market Research Report.” The report is the result of a study recently conducted by MVI Marketing in which more than 1,000 jewelers participated.

Called “Gaining Critical Mass,” the event features Liz Chatelain, president of MVI Marketing, Richard Garard, secretary general of the International Grown Diamond Association, and Trace Shelton, editor-in-chief of INSTORE magazine.

The live event, in which viewers will be able to ask questions of the panelists, costs $89 to attend. Participants will receive a copy of the complete research report as well as a one-on-one phone consultation from THE MVEye to pinpoint the lab-grown opportunity in their markets.

What you’ll learn:

  • Which consumer segments are gravitating to lab-grown diamonds
  • How they are learning about them
  • The value drivers getting consumers to purchase
  • The price elasticity equation
  • LGD margins compared to mined
  • What LGD retailers have to say
  • Best practices for profiting from LGD loose and jewelry

Special packaging price of $89 includes session and report. Register today.

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