(PRESS RELEASE) Join INSTORE and the International Grown Diamond Association for a special online event presented by The MVEye that details brand-new exclusive market research on lab-grown diamonds. A live interactive release event takes place online at 8 p.m. EDT, Thursday, Oct. 29, to discuss “The 2020 Lab-Grown Diamond Consumer and Trade Market Research Report.” The report is the result of a study recently conducted by MVI Marketing in which more than 1,000 jewelers participated.
Called “Gaining Critical Mass,” the event features Liz Chatelain, president of MVI Marketing, Richard Garard, secretary general of the International Grown Diamond Association, and Trace Shelton, editor-in-chief of INSTORE magazine.
The live event, in which viewers will be able to ask questions of the panelists, costs $89 to attend. Participants will receive a copy of the complete research report as well as a one-on-one phone consultation from THE MVEye to pinpoint the lab-grown opportunity in their markets.
What you’ll learn:
- Which consumer segments are gravitating to lab-grown diamonds
- How they are learning about them
- The value drivers getting consumers to purchase
- The price elasticity equation
- LGD margins compared to mined
- What LGD retailers have to say
- Best practices for profiting from LGD loose and jewelry
Special packaging price of $89 includes session and report. Register today.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
