Last Laugh: Jonathan Mervis

[componentheading] About our Joker [/componentheading]

“I like to think I have a sense of humor,” says Jonathan Mervis, a third-generation family jeweler with Mervis Diamond Importers in Washington, DC. “My grandfather, who started our family business, was the master joker and story teller. He is my inspiration in both business and personal life.” After graduating with a bachelor of arts degree from the University of Pennsylvania and an MBA from University of Maryland, Jonathan now works as digital strategist for the family business. With an eye toward innovation and new business development, he is particularly interested in developing an e-commerce revenue stream and leveraging online marketing to drive brick-and-mortar sales.

[span class=note]This story is from the July 2010 edition of INSTORE[/span]