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Last Laugh: Jonathan Mervis

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Last Laugh: Jonathan Mervis

[componentheading] About our Joker [/componentheading]

“I like to think I have a sense of humor,” says Jonathan Mervis, a third-generation family jeweler with Mervis Diamond Importers in Washington, DC. “My grandfather, who started our family business, was the master joker and story teller. He is my inspiration in both business and personal life.” After graduating with a bachelor of arts degree from the University of Pennsylvania and an MBA from University of Maryland, Jonathan now works as digital strategist for the family business. With an eye toward innovation and new business development, he is particularly interested in developing an e-commerce revenue stream and leveraging online marketing to drive brick-and-mortar sales.

[span class=note]This story is from the July 2010 edition of INSTORE[/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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In the End

Last Laugh: Jonathan Mervis

Published

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Last Laugh: Jonathan Mervis

[componentheading] About our Joker [/componentheading]

“I like to think I have a sense of humor,” says Jonathan Mervis, a third-generation family jeweler with Mervis Diamond Importers in Washington, DC. “My grandfather, who started our family business, was the master joker and story teller. He is my inspiration in both business and personal life.” After graduating with a bachelor of arts degree from the University of Pennsylvania and an MBA from University of Maryland, Jonathan now works as digital strategist for the family business. With an eye toward innovation and new business development, he is particularly interested in developing an e-commerce revenue stream and leveraging online marketing to drive brick-and-mortar sales.

[span class=note]This story is from the July 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular