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In the End

Last Laugh: Jonathan Mervis



[componentheading] About our Joker [/componentheading]

“I like to think I have a sense of humor,” says Jonathan Mervis, a third-generation family jeweler with Mervis Diamond Importers in Washington, DC. “My grandfather, who started our family business, was the master joker and story teller. He is my inspiration in both business and personal life.” After graduating with a bachelor of arts degree from the University of Pennsylvania and an MBA from University of Maryland, Jonathan now works as digital strategist for the family business. With an eye toward innovation and new business development, he is particularly interested in developing an e-commerce revenue stream and leveraging online marketing to drive brick-and-mortar sales.

[span class=note]This story is from the July 2010 edition of INSTORE[/span]



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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