THE COMPETITION will scream, and the purists will grumble. But if your batting average is down and you’re no longer...
Tale End: Hungry for a Sale Published in the August 2012 issue A new young staff member is showing a necklace that features apatite....
Tale End: With Age Comes Wisdom Published in the June 2012 issue We once had an older gentleman point out to us that we don’t sell...
Tale End: Trust Published in the February 2012 issue We had an older woman come in to buy a new wristwatch. She said she wanted...
Tale End: Trust Published in the April 2012 issue “You are the only jeweler I trust in the world! Now that I have spent $15,000...
[h3]BIG SALE[/h3]A WOMAN was taking her time browsing through everything at a jewelry store sales event, and said to the sales associate, “My husband is...
SOME TIME AGO, we did a battery and water-seal on a customer’s watch. I don’t recall the particulars, but something happened to displease her, so we...
Love For Sale An out-of-work newlywed took a temporary job in jewelry sales. After three days of intensive training, the sales manager told him to go...
[span class=note]This story is from the August 2011 edition of INSTORE[/span]
SEVERAL MEN ARE in the locker room of the local golf club. A cellular phone on a bench rings and a man engages the hands-free...
[span class=note]This story is from the June 2011 edition of INSTORE[/span]
IT WAS THE DAY OF THE BIG SALE. Rumors of the sale and an advertisement in the local paper were the main reasons for...
[span class=note]This story is from the April 2011 edition of INSTORE[/span]
ROSSI was the manager of an upscale jewelry store in a wealthy section of town and was interviewing Nigel for a recently advertised sales job. Rossi...
[dropcap cap=T]he first store I was associated with was located downtown on a busy street. The shop was located on the second story directly above the...
A woman and her husband are having dinner at an expensive restaurant when she informs him she hired a private detective and she knows all about...
[dropcap cap=A]s we were dressing for a black-tie charity event one evening, we couldn’t find my husband’s bow tie. Crisis! Feeling creative, and struggling with his...
A jeweler was dismayed when a competitor opened next door to him, displaying a large sign proclaiming, “Best Deals.” Not long after that, he was horrified...
[span class=note]This story is from the October 2010 edition of INSTORE[/span]
A diamantaire said to his son, “If you are serious about becoming a diamantaire You must not ask questions, just do as asked.” The son assured...
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