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Last Laugh: Mark Loren

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Last Laugh: Mark Loren

A jeweler was dismayed when a competitor opened next door to him, displaying a large sign proclaiming, “Best Deals.”

Not long after that, he was horrified to find yet another competitor move in next door, on the other side of his store. Its large sign was even more disturbing
— “Lowest Prices.”

After his initial panic and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him.

Next day, he proudly unveiled a new and huge sign over his front door. It read, “Main Entrance.”

[componentheading] About our Joker [/componentheading]

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Mark Loren considers himself an artist first and a business owner second. A Chicago native, he is a certified watchmaker and jewelry designer with a diverse collection of hobbies, including juggling, competitive-combat handgun shooting, weightlifting, recumbent biking, mountain hiking and fossil hunting, to name a few. Mark Loren Designs just celebrated its 25th anniversary. “Having a sense of humor has helped me relax so much more and relate better with my clients and staff,” Loren says. “When it stops being fun, creative and challenging … I’ll become a fire dancer at some Sandals resort in Bali.”

[span class=note]This story is from the November 2010 edition of INSTORE[/span]

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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In the End

Last Laugh: Mark Loren

Published

on

Last Laugh: Mark Loren

A jeweler was dismayed when a competitor opened next door to him, displaying a large sign proclaiming, “Best Deals.”

Not long after that, he was horrified to find yet another competitor move in next door, on the other side of his store. Its large sign was even more disturbing
— “Lowest Prices.”

After his initial panic and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him.

Next day, he proudly unveiled a new and huge sign over his front door. It read, “Main Entrance.”

Advertisement

[componentheading] About our Joker [/componentheading]

Mark Loren considers himself an artist first and a business owner second. A Chicago native, he is a certified watchmaker and jewelry designer with a diverse collection of hobbies, including juggling, competitive-combat handgun shooting, weightlifting, recumbent biking, mountain hiking and fossil hunting, to name a few. Mark Loren Designs just celebrated its 25th anniversary. “Having a sense of humor has helped me relax so much more and relate better with my clients and staff,” Loren says. “When it stops being fun, creative and challenging … I’ll become a fire dancer at some Sandals resort in Bali.”

[span class=note]This story is from the November 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular