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Last Laugh: Mark Loren

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Last Laugh: Mark Loren

A jeweler was dismayed when a competitor opened next door to him, displaying a large sign proclaiming, “Best Deals.”

Not long after that, he was horrified to find yet another competitor move in next door, on the other side of his store. Its large sign was even more disturbing
— “Lowest Prices.”

After his initial panic and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him.

Next day, he proudly unveiled a new and huge sign over his front door. It read, “Main Entrance.”

[componentheading] About our Joker [/componentheading]

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Mark Loren considers himself an artist first and a business owner second. A Chicago native, he is a certified watchmaker and jewelry designer with a diverse collection of hobbies, including juggling, competitive-combat handgun shooting, weightlifting, recumbent biking, mountain hiking and fossil hunting, to name a few. Mark Loren Designs just celebrated its 25th anniversary. “Having a sense of humor has helped me relax so much more and relate better with my clients and staff,” Loren says. “When it stops being fun, creative and challenging … I’ll become a fire dancer at some Sandals resort in Bali.”

[span class=note]This story is from the November 2010 edition of INSTORE[/span]

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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In the End

Last Laugh: Mark Loren

Published

on

Last Laugh: Mark Loren

A jeweler was dismayed when a competitor opened next door to him, displaying a large sign proclaiming, “Best Deals.”

Not long after that, he was horrified to find yet another competitor move in next door, on the other side of his store. Its large sign was even more disturbing
— “Lowest Prices.”

After his initial panic and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him.

Next day, he proudly unveiled a new and huge sign over his front door. It read, “Main Entrance.”

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[componentheading] About our Joker [/componentheading]

Mark Loren considers himself an artist first and a business owner second. A Chicago native, he is a certified watchmaker and jewelry designer with a diverse collection of hobbies, including juggling, competitive-combat handgun shooting, weightlifting, recumbent biking, mountain hiking and fossil hunting, to name a few. Mark Loren Designs just celebrated its 25th anniversary. “Having a sense of humor has helped me relax so much more and relate better with my clients and staff,” Loren says. “When it stops being fun, creative and challenging … I’ll become a fire dancer at some Sandals resort in Bali.”

[span class=note]This story is from the November 2010 edition of INSTORE[/span]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular