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Last Laugh: Harvey Rovinsky

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Last Laugh: Harvey Rovinsky

 

IT WAS THE DAY OF THE BIG SALE. Rumors of the sale and an advertisement in the local paper were the main reasons for the long line that formed in front of the store by 8:30, the store’s opening time. A small man pushed his way to the front of the line, only to be pushed back amid loud and colorful curses. On the man’s second attempt, he was punched square in the jaw and knocked around a bit, then thrown to the end of the line again. As he got up the second time, he said to the person at the end of the line: “That does it! If they hit me one more time, I don’t open the store!”

[componentheading] About our Joker [/componentheading]

Harvey Rovinsky is a third-generation jeweler who spearheaded the transition of Bernie Robbins from a small major appliance venture to the region’s largest independently owned luxury jeweler. Harvey and his wife, Maddy, travel the world to discover and debut exclusive diamonds, jewelry and watches. With eight locations in Pennsylvania (Radnor and Newtown) and New Jersey (Somers Point, Marlton and Atlantic City), Bernie Robbins Fine Jewelers attracts designers to its stores for personal appearances, trunk shows, co-hosted dinners and fashion shows.

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[span class=note]This story is from the May 2011 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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In the End

Last Laugh: Harvey Rovinsky

Published

on

 

Last Laugh: Harvey Rovinsky

 

IT WAS THE DAY OF THE BIG SALE. Rumors of the sale and an advertisement in the local paper were the main reasons for the long line that formed in front of the store by 8:30, the store’s opening time. A small man pushed his way to the front of the line, only to be pushed back amid loud and colorful curses. On the man’s second attempt, he was punched square in the jaw and knocked around a bit, then thrown to the end of the line again. As he got up the second time, he said to the person at the end of the line: “That does it! If they hit me one more time, I don’t open the store!”

[componentheading] About our Joker [/componentheading]

Advertisement

Harvey Rovinsky is a third-generation jeweler who spearheaded the transition of Bernie Robbins from a small major appliance venture to the region’s largest independently owned luxury jeweler. Harvey and his wife, Maddy, travel the world to discover and debut exclusive diamonds, jewelry and watches. With eight locations in Pennsylvania (Radnor and Newtown) and New Jersey (Somers Point, Marlton and Atlantic City), Bernie Robbins Fine Jewelers attracts designers to its stores for personal appearances, trunk shows, co-hosted dinners and fashion shows.

[span class=note]This story is from the May 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular