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Last Laugh: Richard Krauss

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Last Laugh: Richard Krauss

A diamantaire said to his son, “If you are serious about becoming a diamantaire You must not ask questions, just do as asked.”

The son assured his father that he would. When they got to the office, the father poured diamonds out on a desk, and told the son to sort them by color. After about an hour, he called in his dad to inspect his work. The father took a quick look and said, “Good.”

He then instructed his son to sort by size. This task was quickly done, and the son had his dad come in to inspect. His father looked over the work, and instructed his son to make a circle of the diamonds at the edge of the table, with the all the culets up.

He called his father in again to inspect his work. The father directed his son to stand next to the desk. He then told his son to face him, pull down his pants, and sit on the diamonds.

The son hesitated, and the father reminded him, that if he wanted to be a successful diamantaire, he must do as told. The son reluctantly pulled down his pants and sat on the diamonds. Like a rocket he jumped up off the sharp stones.

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His father looked at him and said, “Always remember, if you want to be a successful diamantaire, you cannot sit on your goods!”

[componentheading] About our Joker [/componentheading]

Richard Krauss, owner of Ridgewood Jewelers in Springfield, OH, and past president of the Ohio Jewelers Association, is clearly dedicated to the trade, having worked every Christmas since he was 7. Four generations of the family have been in the jewelry business in Springfield for 125 years. “I like seeing the happiness of the people. They can look at a ring for years, and see a reminder of joy and pleasure. We don’t just make jewelry, we make memories. I hope I have as good a sense of humor as my grandfather, David Krauss. At age 93 he told me that he did not have an enemy in the world. ‘I outlived all the SOBs,’ he joked. I think a sense of humor helps, particularly these days.”

[span class=note]This story is from the September 2010 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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In the End

Last Laugh: Richard Krauss

Published

on

Last Laugh: Richard Krauss

A diamantaire said to his son, “If you are serious about becoming a diamantaire You must not ask questions, just do as asked.”

The son assured his father that he would. When they got to the office, the father poured diamonds out on a desk, and told the son to sort them by color. After about an hour, he called in his dad to inspect his work. The father took a quick look and said, “Good.”

He then instructed his son to sort by size. This task was quickly done, and the son had his dad come in to inspect. His father looked over the work, and instructed his son to make a circle of the diamonds at the edge of the table, with the all the culets up.

He called his father in again to inspect his work. The father directed his son to stand next to the desk. He then told his son to face him, pull down his pants, and sit on the diamonds.

Advertisement

The son hesitated, and the father reminded him, that if he wanted to be a successful diamantaire, he must do as told. The son reluctantly pulled down his pants and sat on the diamonds. Like a rocket he jumped up off the sharp stones.

His father looked at him and said, “Always remember, if you want to be a successful diamantaire, you cannot sit on your goods!”

[componentheading] About our Joker [/componentheading]

Richard Krauss, owner of Ridgewood Jewelers in Springfield, OH, and past president of the Ohio Jewelers Association, is clearly dedicated to the trade, having worked every Christmas since he was 7. Four generations of the family have been in the jewelry business in Springfield for 125 years. “I like seeing the happiness of the people. They can look at a ring for years, and see a reminder of joy and pleasure. We don’t just make jewelry, we make memories. I hope I have as good a sense of humor as my grandfather, David Krauss. At age 93 he told me that he did not have an enemy in the world. ‘I outlived all the SOBs,’ he joked. I think a sense of humor helps, particularly these days.”

[span class=note]This story is from the September 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular