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Last Laugh: MJ Chanski

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Last Laugh: MJ Chanski

Love For Sale

An out-of-work newlywed took a temporary job in jewelry sales. After three days of intensive training, the sales manager told him to go home and practice his pitch on his wife. The next morning, the manager asked the novice how he made out. “Well,” the man began, “I did what you said, and after I finished, I asked her if she would buy the ring from me. She said ‘Yes.’ Then I asked her why. She replied, ‘Because I love you.”

[componentheading] About our Jokers [/componentheading]

“When you sell diamonds, you become a friend, a confidant, even a psychologist!” says MJ Chanski, manager of Hannoush Jewelers in Rutland, VT. Chanski has bachelor’s degrees in professional writing and publications and in management, but she claims that neither has taught her as much as 12 years in the hospitality industry did. “The ability to read your customers and anticipate their needs in the first few moments is nothing you can learn in a book.” In her spare time, she takes GIA courses online, loves her boyfriend, Bob, and takes care her “children,” a boxer named Vito and an American bulldog named Ellie Mae.

[span class=note]This story originally appeared in the September 2011 edition of INSTORE. [/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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In the End

Last Laugh: MJ Chanski

Published

on

Last Laugh: MJ Chanski

Love For Sale

An out-of-work newlywed took a temporary job in jewelry sales. After three days of intensive training, the sales manager told him to go home and practice his pitch on his wife. The next morning, the manager asked the novice how he made out. “Well,” the man began, “I did what you said, and after I finished, I asked her if she would buy the ring from me. She said ‘Yes.’ Then I asked her why. She replied, ‘Because I love you.”

[componentheading] About our Jokers [/componentheading]

“When you sell diamonds, you become a friend, a confidant, even a psychologist!” says MJ Chanski, manager of Hannoush Jewelers in Rutland, VT. Chanski has bachelor’s degrees in professional writing and publications and in management, but she claims that neither has taught her as much as 12 years in the hospitality industry did. “The ability to read your customers and anticipate their needs in the first few moments is nothing you can learn in a book.” In her spare time, she takes GIA courses online, loves her boyfriend, Bob, and takes care her “children,” a boxer named Vito and an American bulldog named Ellie Mae.

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[span class=note]This story originally appeared in the September 2011 edition of INSTORE. [/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular