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In the End

Last Laugh: MJ Chanski

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Love For Sale

An out-of-work newlywed took a temporary job in jewelry sales. After three days of intensive training, the sales manager told him to go home and practice his pitch on his wife. The next morning, the manager asked the novice how he made out. “Well,” the man began, “I did what you said, and after I finished, I asked her if she would buy the ring from me. She said ‘Yes.’ Then I asked her why. She replied, ‘Because I love you.”

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“When you sell diamonds, you become a friend, a confidant, even a psychologist!” says MJ Chanski, manager of Hannoush Jewelers in Rutland, VT. Chanski has bachelor’s degrees in professional writing and publications and in management, but she claims that neither has taught her as much as 12 years in the hospitality industry did. “The ability to read your customers and anticipate their needs in the first few moments is nothing you can learn in a book.” In her spare time, she takes GIA courses online, loves her boyfriend, Bob, and takes care her “children,” a boxer named Vito and an American bulldog named Ellie Mae.

[span class=note]This story originally appeared in the September 2011 edition of INSTORE. [/span]

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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