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Last Laugh: MJ Chanski

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Last Laugh: MJ Chanski

Love For Sale

An out-of-work newlywed took a temporary job in jewelry sales. After three days of intensive training, the sales manager told him to go home and practice his pitch on his wife. The next morning, the manager asked the novice how he made out. “Well,” the man began, “I did what you said, and after I finished, I asked her if she would buy the ring from me. She said ‘Yes.’ Then I asked her why. She replied, ‘Because I love you.”

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“When you sell diamonds, you become a friend, a confidant, even a psychologist!” says MJ Chanski, manager of Hannoush Jewelers in Rutland, VT. Chanski has bachelor’s degrees in professional writing and publications and in management, but she claims that neither has taught her as much as 12 years in the hospitality industry did. “The ability to read your customers and anticipate their needs in the first few moments is nothing you can learn in a book.” In her spare time, she takes GIA courses online, loves her boyfriend, Bob, and takes care her “children,” a boxer named Vito and an American bulldog named Ellie Mae.

[span class=note]This story originally appeared in the September 2011 edition of INSTORE. [/span]

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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In the End

Last Laugh: MJ Chanski

Published

on

Last Laugh: MJ Chanski

Love For Sale

An out-of-work newlywed took a temporary job in jewelry sales. After three days of intensive training, the sales manager told him to go home and practice his pitch on his wife. The next morning, the manager asked the novice how he made out. “Well,” the man began, “I did what you said, and after I finished, I asked her if she would buy the ring from me. She said ‘Yes.’ Then I asked her why. She replied, ‘Because I love you.”

[componentheading] About our Jokers [/componentheading]

“When you sell diamonds, you become a friend, a confidant, even a psychologist!” says MJ Chanski, manager of Hannoush Jewelers in Rutland, VT. Chanski has bachelor’s degrees in professional writing and publications and in management, but she claims that neither has taught her as much as 12 years in the hospitality industry did. “The ability to read your customers and anticipate their needs in the first few moments is nothing you can learn in a book.” In her spare time, she takes GIA courses online, loves her boyfriend, Bob, and takes care her “children,” a boxer named Vito and an American bulldog named Ellie Mae.

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[span class=note]This story originally appeared in the September 2011 edition of INSTORE. [/span]

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular