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Tale End: With Age Comes Wisdom

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Tale End: With Age Comes Wisdom
Tale End: With Age Comes Wisdom 

Published in the June 2012 issue

We once had an older gentleman point out to us that we don’t sell young men only one ring. Rather, we sell them three at a time. How so? “Well,” he said, “you sell them an engagement ring, a wedding ring and suffeRING!”

Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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In the End

Tale End: With Age Comes Wisdom

Published

on

Tale End: With Age Comes Wisdom
Tale End: With Age Comes Wisdom 

Published in the June 2012 issue

We once had an older gentleman point out to us that we don’t sell young men only one ring. Rather, we sell them three at a time. How so? “Well,” he said, “you sell them an engagement ring, a wedding ring and suffeRING!”

Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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