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Last Laugh: Mallory Murphy

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In this month’s joke, a shoplifter gets caught in the act of stealing an expensive watch.

Last Laugh: Mallory Murphy

[h5]ABOUT OUR JOKER [/h5]

Mallory Murphy, 21, is the fourth generation of Murphy Jewelers and the daughter of Patrick and Kim Murphy. After constantly hearing her father tell “cheesy” jokes to friends at jewelry trade shows, she knew she had to do something to restore her family’s reputation, she says. “We started to become infamously known for our bad jokes,” says Mallory. “‘The Last Laugh’ is my way to clear the Murphy name, while also providing my dad with new material!” Murphy Jewelers was founded in 1913 when Frank J. Murphy opened a store in downtown Pottsville, PA, and traveled door-to-door in a horse and buggy repairing schoolhouse clocks. Today, almost 100 years later, they’ve grown to become one of Pennsylvania’s foremost jewelry retailers, with three locations in Pottsville, Hamburg, and a newly opened store at the Promenade Shops at Saucon Valley in Lehigh Valley, PA.

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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In the End

Last Laugh: Mallory Murphy

Published

on

In this month’s joke, a shoplifter gets caught in the act of stealing an expensive watch.

Last Laugh: Mallory Murphy

[h5]ABOUT OUR JOKER [/h5]

Mallory Murphy, 21, is the fourth generation of Murphy Jewelers and the daughter of Patrick and Kim Murphy. After constantly hearing her father tell “cheesy” jokes to friends at jewelry trade shows, she knew she had to do something to restore her family’s reputation, she says. “We started to become infamously known for our bad jokes,” says Mallory. “‘The Last Laugh’ is my way to clear the Murphy name, while also providing my dad with new material!” Murphy Jewelers was founded in 1913 when Frank J. Murphy opened a store in downtown Pottsville, PA, and traveled door-to-door in a horse and buggy repairing schoolhouse clocks. Today, almost 100 years later, they’ve grown to become one of Pennsylvania’s foremost jewelry retailers, with three locations in Pottsville, Hamburg, and a newly opened store at the Promenade Shops at Saucon Valley in Lehigh Valley, PA.

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular