Last Laugh: Mallory Murphy

Published

16 years ago

May 6, 2010

In this month’s joke, a shoplifter gets caught in the act of stealing an expensive watch.

Last Laugh: Mallory Murphy

[h5]ABOUT OUR JOKER [/h5]

Mallory Murphy, 21, is the fourth generation of Murphy Jewelers and the daughter of Patrick and Kim Murphy. After constantly hearing her father tell “cheesy” jokes to friends at jewelry trade shows, she knew she had to do something to restore her family’s reputation, she says. “We started to become infamously known for our bad jokes,” says Mallory. “‘The Last Laugh’ is my way to clear the Murphy name, while also providing my dad with new material!” Murphy Jewelers was founded in 1913 when Frank J. Murphy opened a store in downtown Pottsville, PA, and traveled door-to-door in a horse and buggy repairing schoolhouse clocks. Today, almost 100 years later, they’ve grown to become one of Pennsylvania’s foremost jewelry retailers, with three locations in Pottsville, Hamburg, and a newly opened store at the Promenade Shops at Saucon Valley in Lehigh Valley, PA.

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."