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In the End

Last Laugh: Mallory Murphy



In this month’s joke, a shoplifter gets caught in the act of stealing an expensive watch.


Mallory Murphy, 21, is the fourth generation of Murphy Jewelers and the daughter of Patrick and Kim Murphy. After constantly hearing her father tell “cheesy” jokes to friends at jewelry trade shows, she knew she had to do something to restore her family’s reputation, she says. “We started to become infamously known for our bad jokes,” says Mallory. “‘The Last Laugh’ is my way to clear the Murphy name, while also providing my dad with new material!” Murphy Jewelers was founded in 1913 when Frank J. Murphy opened a store in downtown Pottsville, PA, and traveled door-to-door in a horse and buggy repairing schoolhouse clocks. Today, almost 100 years later, they’ve grown to become one of Pennsylvania’s foremost jewelry retailers, with three locations in Pottsville, Hamburg, and a newly opened store at the Promenade Shops at Saucon Valley in Lehigh Valley, PA.

[span class=note]This story is from the May 2010 edition of INSTORE[/span]



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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