Attention-getting program draws customers to Jim Kryshak Jewelers.
We want to be dog-friendly but huge dogs are popular around here; we’re talking 6-foot long Great Danes and 220-lb. mastiffs. We’d recommend taking a lead...
These two characteristics are everything.
“As you said, that’s not the most important factor in your decision.” WHEN TO USE IT? When a sales pitch has stalled, this phrase is a great...
The current proprietor's hot pink hair definitely threw her for a loop.
Measure these five figures each month to ensure peak salesperson performance, stock trends and more.
Baked goods for a holiday gift? There's a twist.
Scary things happen when jewelers aren’t responsible with their inventory and supplies.
We sell needs, wants and desires — not necessities. We sell feelings and emotions. We sell love, life and memories. We sell ways to celebrate and...
WHY IT IS TRUE: The television detective Columbo would ask the suspect a series of questions. When he was finished, he would head toward the door. Just...
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