Categories: Line Time

Line Time: Now That I Have Your Complete Attention …

What to say and when to say itIf you mistakenly cross two polite words and come up with an embarrassing phrase, you might say: 
 
?Now that I have your complete attention …? 
 
WHY? Leveraging an error to help you close the sale requires creativity and chutzpah. In this case, you don’t just make a joke about what went wrong, you actually use it as a reason your customer should buy from you. 
 
Source: Michelle Nichols, Savvy Selling column in BusinessWeek.com; see savvyselling.com for more

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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INSTORE Staff
16 years ago

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