Press Releases

Minuteman Watches Sets Sights on Homes For Our Troops

(PRESS RELEASE) CHENOA, IL – Minuteman Watches believes it’s time for our severely injured veterans to experience the joys of home ownership.

The Illinois-based watch brand recently selected Homes For Our Troops to be its 2019 nonprofit partner. That means that a portion of all sales of Minuteman watches for this year will go to help Homes For Our Troops build adaptive homes for severely injured post 9/11 veterans.

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“Helping our veterans is one of the core principles of our company,” says Minuteman Watches owner Thomas Carey. “We are honored to be able to some of our countries severely injured veterans with their recovery, and rebuilding their lives.”

Born in 2012 as an offshoot of The CGA Company, Minuteman Watches has made supporting veterans a key part of its history. Each year, the company chooses a charity that works with veterans and their families as its fundraising partner. The company’s A11 military watch is based off the A11 watch used by the U.S. military in WWII. Rather than copy the military’s design, the company took an updated approach, featuring a stainless-steel case and luminous hands and dial. The watch has an Ameriquartz movement which is sourced and assembled in the United States.

“Everything we do is a salute to this great nation and the people who help defend it,” says Carey. “When our customers look at their watches, we want them to see more than just the time. We want them to see what makes this country special. Pride, precision, dedication and compassion – that’s what goes into each Minuteman watch.”

The Minuteman A11 watches normally retail for $235, but the company is offering them for $185 pre-sale to build momentum for its fundraising efforts.

To speak to Mr. Carey about Minuteman Watches, contact Minuteman Watches at minutemanwatches@frontier.com.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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