3 The most exciting two minutes in sports, home to the South’s “whiskey gentry,” the first jewel in the Triple Crown: Whatever you call the Kentucky Derby, it all sounds like a pretty good theme for a party. Set a strict dress code: gloves, stockings and hats (obligatory!!!), prepare some “stout” mint juleps, and invite your customers to come play with your pearl strands. At the very least, you should sell some horseshoe charms.
9 Do your own spin on National Lost Sock Memorial Day with your very own Lost Earring Day. Offer to create a matching earring for one that’s lost its partner or to redesign the surviving piece into a useable piece of jewelry.
11 Belmont Stakes, move over. In our industry, Mother’s Day is the real third jewel in the crown. Encourage shoppers to show the love by highlighting the jewelry styles that celebrity mothers have been photographed wearing.
26 Memorial Day is a big sales day … for everyone else. For jewelers, it’s the day the brides come out — in parks, church grounds, hotels — and show off what they bought weeks ago. But with thoughts turning to the change of season and the change in fashions, consider a “styling event.” It’s fun, low pressure and gets people in your store.
