Partner Up With a Taco Truck For Cinco de Mayo, Reach Out to Rock Hounds on Geek Pride Day, and More Upcoming Calendar Dates

5 With every passing year, America gets a little more Hispanic (as a demographic cohort, Latinos surged passed the 60 million mark recently), which is as good a reason as any to celebrate CINCO DE MAYO. (Just think, if General Zaragoza hadn’t prevailed, we might be all eating in French bistros instead of Taco Bell! … Nah, probably not.) Team up with a local food truck and prepare some special treats for your customers. ¡Viva México!

1 Ahead of NATIONAL LOYALTY DAY, send a special “$100 off, no minimum spend required” coupon to your 50 best customers. Be sure they understand this is a special insider perk.

25 GEEK PRIDE DAY celebrates society’s nerds and their passions. And, be honest, there aren’t many geekier than rock hounds. Hold a gem roundtable to bring together these fellow souls in your community.

30 It’s MEMORIAL DAY! It’s the perfect time for some blue sky thinking about a fun event you could do in the second half of the year.