People Have Been Reminded of Why They Love Jewelry — And They’re Not Likely to Forget

AS I WRITE this, the holiday season has just ended, and most jewelry retailers are reporting record sales. Yet, I found it interesting (and not a little concerning) how many wrote to say that while they were happy about their success in 2021, they’re afraid that the gravy train is leaving town in 2022.

Whether they’re right, or whether it’s just human nature to think that when times are good, the other shoe must be about to drop, it always pays to plan ahead. Thus, it seems that we picked a perfect time to write about how to get “lean” in your business.

But to be clear, we’re not advocating that you pull back from doing things that could help you grow. Rather, we’re advising you to remove the clutter, shed any needless excess from your professional life, and move forward confidently into the future in a healthy, powerful manner.

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Yes, the time will come when people start to travel again. But does that mean they’re going to forget how meaningful a jewelry purchase can be? I doubt it. While jewelry spending may level off for a while, the pandemic reminded a lot of people that jewelry is timeless — and that it’s a visible and sparkling extension of who they are.

Before the pandemic, we wondered if jewelry would hold any meaning for the youngest generation. Today, we know that people of all generations have rediscovered just how much it can mean.

So get lean, but plan for success. People want what you’ve got.

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com