She previously worked for Cartier.
Chabi Nouri will serve as the new CEO of Piaget, starting April 1.
Nouri will step in as Philippe Léopold-Metzger retires from the chief executive role following a 36-year tenure with the company, the South China Morning Post reports.
Léopold-Metzger will continue to be involved with Piaget, serving as a non-executive president.
Nouri has been serving as Piaget’s international managing director sales and marketing.
Her background includes a decade with Cartier and six years with British American Tobacco, according to the Post.
Piaget is one of four Richemont brands experiencing CEO changeovers, Bloomberg reports.
The others are Dunhill, Vacheron and Jaeger-LeCoultre.
Read more at the South China Morning Post