She previously worked for Cartier.
Chabi Nouri will serve as the new CEO of Piaget, starting April 1.
Nouri will step in as Philippe Léopold-Metzger retires from the chief executive role following a 36-year tenure with the company, the South China Morning Post reports.
Léopold-Metzger will continue to be involved with Piaget, serving as a non-executive president.
Nouri has been serving as Piaget’s international managing director sales and marketing.
Her background includes a decade with Cartier and six years with British American Tobacco, according to the Post.
Piaget is one of four Richemont brands experiencing CEO changeovers, Bloomberg reports.
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The others are Dunhill, Vacheron and Jaeger-LeCoultre.
Read more at the South China Morning Post