28 Given the long struggle for gay rights, it’s somewhat surprising just how accepting society has become in recent years. Gay and Lesbian Pride Month, held to commemorate the Stonewall Riot on June 28, 1969, nevertheless offers you a chance to show that you get it. Set up a special tribute display in your window, offer a gift registry for same-sex couples on your website, sponsor a float if there’s a parade in your town, and last but not least, read up on what appeals to the community. LGBTIQA+ themed jewelry is much broader than rainbow designs.
6 On the 25th Anniversary of the premiere of Sex and the City, invite all the self-purchasing Carries, Samanthas and Charlottes on your database to an SATC-themed event in your store. Tie it in with a “Stacks are Back” promotion!
21 On National Daylight Appreciation Day, give some thought to how you can securely share the fiery wonder that happens when a ray of June sunlight meets a diamond.
26 Pageant Season is in full bloom across the country at high schools and social clubs. Offer to supply or sponsor the winner’s tiara. Now that’s top-of-head product placement!