Press Releases

Rembrandt Charms Gives Back

The company is honoring first responders, front line workers and other heroes for their work during the pandemic.

Published

4 years ago

June 30, 2020

INSTORE Staff

Rembrandt Charms Gives Back

(PRESS RELEASE) Rembrandt Charms will be giving away hundreds of sterling silver charms and charm bracelets to first responders, front line workers and other heroes in appreciation for all their hard work battling the pandemic. Rembrandt also launched its Tell Your Story, Heroes Edition contest, giving consumers the opportunity to share stories about the special Covid-19 heroes in their lives. Winners will receive a sterling silver bracelet or charm.

Traditional charms are sentimental and timeless keepsakes that recall significant moments or persons in one’s life. After WWII, soldiers returned home with charms and charm bracelets for their spouses and children and launched a major traditional charm bracelet craze in North America.

Our COVID-19 Charm Collection was created in response to countless requests from our charm collectors who wanted specific Covid-19 charms to add to their bracelets, or to give to their loved ones and to heroes in their communities. Rembrandt’s Covid-19 charms are flying off the shelves! Whether it’s for medical professionals, first responders, essential workers, new graduates and others, these charms hold special meaning to the charm collectors. There is even a comical charm commemorating the pandemic’s toilet paper hoarders. Each charm can be engraved on the back to further personalize it.

USA Today is featuring Rembrandt Charms as a company supporting those on the front lines, helping kick start our economy and donating to Feeding America. This USA Today Special Edition America Responds Magazine will be on sale starting the week of July 4th. To date, the USA Today Covid-19 web page has reached over a billion consumers and has over 300,000 user visits. “With such a high-level of national exposure, we believe our Covid-19 Collection and Tell Your Story Heroes Edition contest will be extremely successful,” states Eric Lux, Vice President, Rembrandt Charms. “Along with the giveaways, we will be making a donation directly to Feeding America. Our company has over 50-years of significant philanthropic contributions.”

For more information, please visit: RembrandtCharms.com

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”