Sales Truths : Never Go Anywhere Without Your Business Card!

BY DAVID RICHARDSON

Published in the February 2013 issue.

WHY IT IS TRUE: Your business card (potentially) identifies who you are, what you do, where you are located and how you can be contacted. A well constructed business card may very well be retained by its recipient for current or future reference. Information scribbled on a scrap of paper will quickly be lost in the pocket or purse of a prospect who may be seriously interested in your services.

PLAN OF ACTION: 5 Your business card (potentially) identifies who you are, what you do, where you are located and how you can be contacted. A well constructed business card may very well be retained by its recipient for current or future reference. Information scribbled on a scrap of paper will quickly be lost in the pocket or purse of a prospect who may be seriously interested in your services. Plan of action 5 You are a — DAVE RICHARDSON